All too often companies develop a web site and having completed phase one, feel
that the 'job is done'.
But, however good the site when it is launched, it needs maintaining to keep it
up to date and
marketing to ensure that is accessible to the widest possible audience.
Operators of successful sites have learned these lessons,
they promote their sites and have webmasters who analyse their sites so they can
understand
what works and ensure updates reflect this.
If you don't have the time or expertise to undertake these tasks the answer may
be in a
website maintenance package from IBC, we can help you meet your on-line objectives
and
improve the overall effectiveness of your site.
Your support package can be tailor-made to meet your needs, including some or
all of the following options:
Your potential customers
may not be able to find your company's website if you do not register it
with the Internet Search Engines, even if they search by the exact name. Unfortunately,
the
search engines are constantly updating so a submission several months ago can
quickly go out
of date.
By keeping abreast of the latest search engine technology IBC has developed systematic
ways of
ensuring that your site is listed with the major search engines. For full coverage
we may need to
register the site with over 3000 engines and then continue to re-register it to
maintain impact.
However, we are able to offer different levels of service designed to cater for
the needs and
budgets of all site operators.
The Internet provides a unique opportunity to communicate with your customers.
It also provides
a unique opportunity to track the visitors to your site and to understand how
they are using the
information you provide. This facility is simply not available with any other
media and offers
an unprecedented opportunity for you to see:
How many people visited your site
When they visited
Where in the world they came from
What they looked at
How they found your site
What hardware and software they were using
Plus much more information that will enable you to better understand how visitors
are using your
site and where further development or alterations may be needed.
Using the latest software we can analyse the raw data and provide a detailed monthly
report in an
easily understood format. We can also offer a special service to analyse these
reports on your
behalf and make site development recommendations.
Keeping your site up to date is fundamental to its usefulness as an information
source.
Users must be able to rely on the content being up to date and accurate on what
is essentially an
'instant' media. While printed material dates quickly, the web should be the
source of reliable and
up to date information.
Managing content over time is vital for any successful site. Most importantly
of all, frequently
updating your site content gives people a reason to return to your website, again
and again.
From changing contact details to updating product specifications or prices, many
companies have
recognised that they can gain most competitive advantage by outsourcing this updating
process.
At IBC we have developed an updating programme that allows you to determine the
extent and
frequency of updating to suit your specific needs.
Our website maintenance packages are available to all operators of websites, whether
they were
designed by IBC or not. You can buy on an hourly basis and mix the elements to
meet your own
requirements.
There is no long term contract. You can cancel without notice at any time.
Your website is a reflection of your company, its brand values, products and service.
The Internet
is real time and users expect that material should be both accurate and up to
the minute. If you
consider that your Internet presence is important, then the cost of its continued
maintenance
should not be compromised.
Establishing a site is an expensive business but once established the content
can be invaluable,
compared to this an IBC website maintenance package is a cost effective and reliable
way to
maximise your company's Internet presence.
promotion
A. 1 Hours promotion per month £ 55
B. 5 Hours promotion per month £250
C. 10 Hours promotion per month £450
D. None -
analysis
Standard report supplied once per month £100 per annum
Customised reports and analysis POA
Updates
A. 1 Hour per month £ 55
B. 5 Hours per month £250
C. 10 Hours per month £450
D. None -
IBC are also happy to quote for customised maintenance packages and will supply
quotations on request.
Maintenance packages are invoiced on the first day of the month. For clients paying
by direct debit
a 5% discount is available on the prices indicated above. All prices are subject
to VAT.
site maintenance